We Help B2B Sales Teams Sell Smarter. Grow Faster. Stay Ahead.
Sales Sauce is the ultimate home for B2B sales. From game changing workshops to cutting edge AI automation, we turn sales teams into unstoppable revenue machines.
Our Mission
From the FounderSales is changing fast.
AI is here. Buyers are sharper.Old tactics aren’t landing like they used to.Most sales training still feels like it was written in 2012.That's exactly why I built Sales Sauce.We help B2B teams grow smarter with a human-first, AI-ready approach built for what’s next.Here’s what we’re building:• Workshops that actually move the needle• Media that educates and inspires sales leaders• AI Automation (coming soon) to streamline how sales teams operate and grow.If you're ready to sell smarter and lead with confidence, you're in the right place.We’re just getting started.- Chris Ceraldi
Workshops That Actually Move the Revenue Needle
Modern sales training for the AI-powered, human-first future.
Partner-Driven Selling™
A strategic sales workshop that teaches reps how to find, activate, and scale partner channels like referrals, affiliates, and resellers to build warm pipelines that grow consistently.
Human-First AI Selling
A powerful skills workshop that focuses on the emotional, interpersonal, and strategic selling techniques that differentiate humans in today's AI-powered world.
AI-Powered Sales Systems
Learn how to use today’s top tools to boost productivity, personalize outreach, automate follow-up, and run outbound at scale — all without losing your human edge.
Get the Sales Sauce Stay Ahead.
Sales Sauce delivers the sharp thinking and bold insights that separate winners from everyone else. AI breakdowns, proven strategies, exclusive interviews, and zero fluff. Just intelligence that drives results.
Partner-Driven Selling™ Workshop
The fastest way to grow your sales? Partner with companies that already have your customers. But most partnerships die before they deliver results.The Partner-Driven Selling™ Workshop teaches your sales team to find, activate, and scale strategic partnerships that generate real revenue. This isn't about affiliate programs or referrals. It's a complete go-to-market strategy your reps can execute.Transform how your team approaches growth with warm leads, predictable revenue, and a smarter path to scale.